YES – To Using Brand as Web Domain Suffixes
I came across an announcement yesterday on BBC News website that a global internet body has voted to allow the creation of new website domain suffixes which means the largest change for the online world in years.
Basically they have voted to allow companies to purchase their brand name as suffixes for example our business could have www.bmyoffice.bmyoffice instead of www.bmyoffice.com
But I think this decision only effects the big brands as to apply for your own suffix cost a whooping £114,000!
Do you think that this is unfair for smaller businesses?